Marketing Specialist

Location: El Dorado, Kansas
Date Posted: 01-08-2018
Company: Butler Electric Cooperative ("BEC")
Job Title: Marketing Specialist

Butler Electric Cooperative is seeking a full time Marketing Specialist.  The qualified applicant will possess a Bachelor’s Degree in Marketing, Communications or equivalent experience developing marketing plans, programs, budgets, goals and standards to measure results.  Essential duties would include:

 
  • Conceptualize, develop and execute short, intermediate and long-term marketing programs which support and contribute to the attainment of the overall cooperative strategic plan.
  • Proficient in analyzing marketing data to help shape future marketing strategies.
  • Conduct market research to find answers about consumer requirements, habits and trends.
  • Create, edit and coordinate production of marketing materials in conjunction with cooperative staff and outside consultants. Ensures all materials are timely, accurate, informative and supportive of the Cooperative’s objectives. 
  • Liaise with external vendors to execute promotional events and campaigns.
  • Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts.
  • Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV, etc.).
  • Plan, develop and implement all media advertising and monitor for effectiveness. 
  • Provide excellent customer service to all consumers, vendors and the public in general.


BEC offers a friendly workplace with competitive wages and excellent benefits.  An application is available at www.butler.coop or at 216 S. Vine, El Dorado, KS. 
 
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