Sales Manager

Location: Topeka, KS
Date Posted: 01-08-2018
Company: Visit Topeka
Position: Sales Manager
Job Classification: Exempt
Work Schedule: Monday through Friday, 8:00 a.m. to 5:00 p.m.
Reporting Relationship: Director of Sales
Visit Topeka's Mission:
Increase tourism’s economic impact on Topeka through destination development and brand management.
Visit Topeka's Vision:
A trusted leader in the region known for innovative marketing and inspiring collaboration.
Visit Topeka's Principles:
  • To deliver a strong return on investment by increasing collections of transient and sales tax dollars.
  • To attract new out of town visitors by developing new events and growing existing events. 
  • To increase the positive perception of the community by communicating Topeka as a great place to work, live, and visit.
Primary Accountability: 
The Sales Manager is responsible for promoting and selling Topeka as a preferred destination for conventions, meetings, sporting events, and tourism groups on behalf of Visit Topeka (“VT”).
Major Duties:
  • Conducts sales calls and visits on new and existing clients to achieve department sales goals.  Maximizes all opportunities in the process of closing a sale.
  • Develops and maintains a database of qualified leads through referrals, direct mail, face-to-face, cold calling, e-mail contacts, and networking.
  • Identifies sales prospects, new leads and referrals and contacts these, and other accounts, as assigned.
  • Develops and prepares written, visual, and oral sales presentations for current and prospective clients.
  • Maintains sales status reports, including activity, closings, follow-up and adherence to department sales goals.
  • Maintains knowledge of Topeka attractions, historical sites, lodging, convention facilities, events and other relevant items to ensure accurate and timely information is delivered to VT’s clients.
  • Coordinates sales activities by generating and distributing leads to hotels, motels and convention centers for clients; prepares bid materials for delivery to client.
  • Represents VT at local, regional and national trade shows promoting and selling Topeka as a preferred destination.
  • Represents VT by maintaining memberships and attending meetings with national associations.
  • Builds strong community relations with organizations such as Heartland Visioning, Arts Council, Downtown Topeka, Kansas Department of Travel and Tourism, North East Kansas Tourism Region, Travel Industry Association of Kansas, Tourism Alliance and Flint Hills Tourism Coalition.
  • Composes follow-up emails and conducts follow-up phone calls to ensure clients are highly satisfied.
  • Represents VT in the Topeka community by participating in community events to help build relationships and a positive image.
  • Collaborates with VT staff to build and maintain a strong team environment to accomplish the goals of VT.
  • Cultivates and manages relationships with key stakeholders, external agencies and local businesses.
  • Promotes Topeka attractions by creating and coordinating itineraries, tours and services for clients.
  • Attends sales meetings and staff meetings as required.
  • Performs additional duties as assigned by Management. 

  • Bachelor’s degree in business or a related field, or four (4) years’ work experience in sales is required.
  • Strong computer and word processing skills, in particular Microsoft Word, Excel, Outlook and CRM system.
  • Strong sales skills including understanding the sales process and executing the process with every potential lead. 
  • Strong presentation, persuasion and deal-closing skills.
  • Ability to organize, multi-task, plan and set priorities with minimal supervision.
  • Ability to effectively communicate, present information and respond to questions, both verbal and written.
  • Ability to work independently and in team settings.
  • Ability to exercise good judgment with a strong attention to detail.
  • Strong interpersonal communication skills and the ability to establish and maintain effective working relationships across all levels of VT.
  • Demonstrated poise, tact and diplomacy with the ability to handle sensitive and confidential information and situations.
  • Commitment to the Topeka community expressed through active involvement.
  • Passion for Topeka attractions and knowledge of community events.
Physical Demands:
  • Sit or stand for extended periods of time.
  • Read computer screens and mail, email, talk on the phone.
  • Ability to unpack and move supplies up to thirty (30) pounds.
  • Attend events as required.
Work Environment:
  • Professional and deadline-oriented environment in an office setting.
  • Interaction with staff and clients.
  • Travel is required (20%).
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