Marketing Officer

Location: Topeka, KS
Date Posted: 10-03-2018
Company: Kaw Valley Bank
Position: Marketing Officer
Classification: Exempt, Full-Time
Reports To: CEO

Job Summary:
The Marketing Officer position is primarily responsible for developing, implementing, and executing strategic marketing plans for Kaw Valley Bank ("Bank") in order to attract potential customers and retain existing ones.

Essential Duties:
  • Identify, develop, and evaluate marketing strategy based on knowledge of bank’s objectives, market characteristics, and cost factors
  • Formulate, direct and coordinate marketing activities to promote bank’s products and services. 
  • Explore ways of improving existing products and services and increasing profitability.
  • Coordinate and participate in promotional activities and trade shows
  • Communicate  and present proposals for review with senior management regarding  marketing initiatives an strategies
  • Coordinate all marketing promotions, advertising and direct mail
  • Oversee the planning and execution of bank’s special events.

This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their supervisor.

Knowledge, Skills and Abilities
  • Demonstrate knowledge of Bank rules and regulations and compliance requirement for advertising and promotions.
  • Ability to think creatively and prioritize projects
  • Strong planning and organizational skills
  • Must be able to read, write, speak, and otherwise communicate with customers in English.
  • High level of computer skills with advanced knowledge of various computer programs
  • Must demonstrate good work habits, maintain a professional appearance and attitude, and follow policies and procedures.

This level of knowledge is normally acquired through a Bachelor’s degree in Marketing and 2 years’ experience in marketing; or an equivalent combination of education and experience.

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