Multimedia Communications Specialist

Location: Topeka, Kansas
Date Posted: 11-08-2018
Company: Kansas Electric Cooperatives/Kansas Country Living Magazine
Job Title: Multimedia Communications Specialist
Reports to: Director of Communications
Works with: KEC department directors and staff, communications staff at member co-ops

Job Summary:
The Multimedia Communications Specialist is responsible for assisting in the development, design and deployment of multiple forms of media to support Kansas Electric Cooperatives (KEC) and Kansas Country Living (KCL) strategies.
  • Work closely with internal clients and member co-ops to help facilitate the creation of multimedia content including original text, graphics and video; repackage magazine materials for digital consumption. (Current platforms include Facebook, Twitter, and LinkedIn.)
  • Lead creative aspects in design and development for websites, mobile/tablet applications, digital and email marketing initiatives.
  • Manage websites and apps, with initial emphasis on assisting with the development of a Kansas Country Living website.
  • Write and edit content for Kansas Country Living magazine.
  • Collaborate with director of communications and manager of creative solutions to strategize and implement designs, communication plans and strategies.

Magazine Production Requirements:
  • Assist editor as needed to conduct interviews, write features, paginate and photograph for print and digital uses.
  • Assist with graphic design for both print and online media.
  • Film, edit and publish video reports as needed.
  • Record, edit and publish audio reports including podcasts as needed.

Social Media:
  • Coordinate social media for KCL and KEC by creating, organizing and updating content as needed, leveraging these platforms to communicate brand stories and execute communication plans.
  • Manage posts and respond to followers.
  • Research, implement and optimize search engine marketing strategies (traditional, video, etc.) and pay-per-click advertising in the various search engines.

Web and Apps:
  • Develop new web applications as identified by director of communications for both KEC and KCL and maintain and enhance existing web applications.
  • Assist in development and maintenance of KCL website; maintain KEC website and identify solutions to enhance consumer-members’ experience.
  • Stay current in researching and identifying solutions to enhance consumer-members’ experience.

Required Skills and Experience:
  • Must be proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Dreamweaver, Flash, Adobe Acrobat).
  • Experience in web development using WordPress (or similar CMS experience).
  • Graphic editing and video editing skills preferred (Avid, Premiere, Photoshop, and After Effects).
  • Proficient in planning, executing and managing digital and social media, specifically in Facebook, Twitter, Instagram, Pinterest, LinkedIn, Snapchat and other emerging platforms and can spot and articulate current trends.
  • Exceptional writer with a strong knowledge of AP style.
  • Be able to work on multiple projects and meet deadlines.
  • Strong verbal communication skills.
  • A creative and team-oriented mindset.
  • Excellent customer service skills.

Preferred Skills and Experience:
  • Understanding of convergence journalism and packaging easily accessible content for various mediums.
  • Experience using Constant Contact (or other email marketing software).
  • Knowledge of web scripting languages helpful but not required (HTML, CSS, PHP, MySQL, jQuery).

Education/Other Requirements:
  • Bachelor’s degree in journalism, communications or marketing. Bachelor’s degree is preferred for this role; however candidates with commensurate experience will be considered.
  • At least three to five years of solid writing, editing and design experience.
  • Understanding of applications from the user perspective and how each user will utilize applications in their environment.
  • Demonstrated problem-solving ability using methodical reasoning.
  • Ability to work occasional events that take place in the evening and on weekends.
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