Digital Marketing Specialist

Location: Topeka, KS
Date Posted: 08-16-2017
Job Classification: Non-Exempt
Work Schedule: Primarily Monday through Friday, 8:00 a.m. to 5:00 p.m.  Some nights/weekends required
Reporting Relationship: Vice President of Brand Strategy
Visit Topeka’s Mission:
Increase tourism’s economic impact on Topeka through destination development and brand management.
Visit Topeka’s Vision:
A trusted leader in the region known for innovative marketing and inspiring collaboration.
Visit Topeka’s Principles:
  • To deliver a strong return on investment by increasing collections of transient and sales tax dollars.
  • To attract new out of town visitors by developing new events and growing existing events. 
  • To increase the positive perception of the community by communicating Topeka as a great place to work, live and visit.
Primary Accountability:
The Digital Marketing Specialist provides communications expertise for printed and electronic collateral and digital marketing, informs and engages various business representatives, including entrepreneurs, executives, elected officials, young professionals and middle managers striving to create positive change for the Topeka and Shawnee County community. This position is responsible for instilling in others through written content, printed publications and social media sources, the desire to learn more about Topeka.  The Digital Marketing Specialist is responsible for enhancing the knowledge and attractiveness of the Topeka community to local residents, potential visitors and media relations.
Major Duties:
  • Writes, edits and revises content for Internet and media use.
  • Maintains organizations websites and develops new content to enhance user experience, increases search engine optimization (SEO) and provides a complete planning tool for visitors of Topeka.
  • Creates, reviews, updates and manages content on all social media sources, blogs, monthly and quarterly newsletters and organization website. 
  • Creates newsletters for leisure and local audiences.
  • Assists the Vice President of Brand Strategy with the implementation and creation of communication campaigns.
  • Works with community to ensure event calendars are up to date.
  • Conducts research and information audits to create effective content for social media platforms, blogs and emails.   
  • Inputs events into Visit Topeka’s community calendar.
  • Updates and maintains attraction and business information in CRM system as needed for website functionality.
  • Represents organization in the Topeka community by participating in local events.
  • Works collaboratively with organization staff to build and maintain a strong team environment to accomplish the tasks necessary to serve and support the goals of the organization.
  • Performs additional duties as assigned by Management. 
  • Bachelor’s degree in communications, marketing or a related field is preferred.
  • Four (4) years of professional work experience.
  • Previous professional social media experience is required.
  • Knowledge of web-based programs and social media platforms with the ability to learn new programs and technologies as needed, which include Google analytics, CRM and CMS software, email marketing software and other job-related software.
  • Proficient computer and word processing skills, in particular Microsoft Word, Excel, Outlook and Adobe Creative Suite.
  • Thorough understanding of AP writing style.
  • Ability to communicate clearly and professionally through both verbal and written skills.
  • Ability to organize, multi-task, plan and set priorities with minimal supervision.
  • Ability to work independently and in team settings.
  • Ability to exercise good judgment with a strong attention to detail.
  • Strong interpersonal communication skills and the ability to establish and maintain effective working relationships across all levels of Visit Topeka.
  • Strong digital photography skills, ability to use DSLR camera.
  • Demonstrated poise, tact and diplomacy with the ability to handle sensitive and confidential information and situations.
  • Commitment to the Topeka community expressed through active involvement.
  • Passion for Topeka attractions and knowledge of community events.
Physical Demands:
  • Sit or stand for extended periods of time.
  • Read computer screens and mail, email, talk on the phone.
  • Ability to unpack and move supplies up to thirty (30) pounds.
  • Attend events as required.
Work Environment:
  • Professional and deadline-oriented environment in an office setting.
  • Interaction with staff and clients.
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